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Joe Camel The Center for the Study of Tobacco and Society Vector Group Stock Rises After Cigarette Holding Company Acquired for $2.4B Camel Cigarettes How Camel Cigarettes launched the first viral ad campaign in 1913 Trivia Happy Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe
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